Central London Hotels - Piccadilly & Leicester Square Piccadilly & Leicester Square are home to the most famous landmarks and busiest night-time spots in London. Heavily influenced by the world of entertainment, local attractions include the Criterion Theatre, London Pavilion and major music stores Virgin and HMV. Spend some time in one of the pavement cafes watching the area's sparkling neon signs illuminate crowds of revellers heading for an evening out in the West End.
Leicester Square is home to tkts, formerly the Official London Half-Price Theatre Ticket Booth. The booth sells theatre tickets for shows around the West End on the day of the performance at about half the usual box office price. Beware of imitators that charge booking fees.